If you’re like me, coconut conjures the taste of tropical drinks, Thai food, and, of course, the almighty Mounds bar. Health-food drink? Not so much. Until recently, that is.
Lately, it seems that Hollywood has swapped its Smartwaters for the newest beverage du jour: it’s low-calorie, fat-free, cholesterol-free, über-hydrating, and rife with
electrolytes, and it’s called coconut water. Producers are marketing the drink as both a “life-enhancer” and “nature’s sports drink.” Health foodies tout it for helping them with everything from weight loss to athletic performance and heart and kidney function.
After I heard all these lofty claims, my hype detector started buzzing a bit. “It’s definitely a growing trend,” says Marcia Cross, a Los Angeles–based nutritionist, “but many marketers’ claims
lack scientific evidence.” So let’s take a closer look at this so-called “miracle liquid” to see what’s behind all its purported benefits. Could the drink truly be all it’s cracked up to be?
Sudden Popularity
We can thank a potent combination of celebrity endorsements and big bucks for the drink’s recent surge in popularity. Celebs like Anna Paquin and Kara DioGuardi have been photographed with the drink. On top of that, PepsiCo and Coca-Cola both decided that the drink was worth their dollars in 2009, forecasting it as wholesome-food trends’ antidote to processed, sugary sports and vitamin drinks. Coca-Cola invested in a coconut water company, Zico, just weeks after PepsiCo acquired Amacoco, a Brazilian maker of coconut beverages. Ever since, the brands have been building up demand for the liquid, pushing it in natural-foods markets,
yoga studios, and gyms.
Raw coconut juice contains the liquid from an unripe coconut. And the stuff is natural—most brands are not processed (but check the label for added preservatives and sweeteners, to be sure). The water is simply the fluid that sits in the cavity of an unripe coconut (as it ripens, the fruit absorbs this juice).
Proven Benefits
To start, I browsed some of the newly popular beverages’ websites while drinking some of the stuff, of course (gotta say, not quite as scrumptious as the fruit itself). Marketers list bevies of incredible benefits, including improved muscle performance, heightened energy, weight loss, increased heart health, stress reduction, kidney cleansing, and less vicious hangovers; some even claim coconut water helps fight diabetes and cancer. However, of these proud claims, only a handful have actual scientific backing. Here’s a breakdown of the facts versus the fiction.